"CSR is moving into a new phase where companies are integrating social impact and purpose into their operations. It's moving away from being a siloed function and is a part of the business." - Danielle Holly
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Danielle Holly (@dholly8), CEO of Common Impact (@CommonImpact), about the organization’s work to build corporate social responsibility (CSR) and employee volunteer programs for companies that deliver real value to both the private and social sectors. Danielle talks about the transformation she’s seen in corporate social responsibility (CSR) over the past ten years from being a siloed function to being integrated into all parts of the business, and in particular how business units are increasingly using skilled-based volunteerism as a talent development experiential learning tool. Jamie and Danielle also discuss how companies and community organizations are measuring the real value of skills-based volunteer programs.
About the Author
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.Follow on Twitter