How is cause marketing different than your other CSR activities? Who leads the charge developing campaigns and sourcing nonprofit partners? Cause marketing efforts can offer organizations opportunities to strengthen their brand, connect with consumers in a new way, and highlight a great cause, but it is a topic that can vary in definition from organization to organization. Andrew Troup, Director of Corporate Giving and Engagement Strategy, establishes what cause marketing covers in the below infographic, as well as where opportunity exists for organizations.
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