How Data has Transformed Social Good: A Conversation with Steve MacLaughlin, Vice President of Data and Analytics at Blackbaud

August 16, 2017 Jamie Serino

In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Steve MacLaughlin (@smaclaughlin),Vice President of Data and Analytics at Blackbaud. Steve reviews the dramatic increase in the use of data in recent years, examining how it has changed his work as technology continues to evolve. Steve explains how data has transformed the environment for social good by removing guesswork and promoting prescriptive analytics. Instead of focusing on opinion, organizations are using data to analyze opportunities for improvement. Steve talks about the fears users have when working with big data, such as data cleanup and exporting, and offers ways to overcome these fears to successfully approach problem-solving. Steve then discusses how leveraging internal data, while searching for external data, can provide optimal feedback that allows organizations to strategize over time. Steve and Jamie also talk about the power of storytelling and how data can add credibility to a story.

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About the Author

Jamie Serino

Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.

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