This article was originally published on NpENGAGE.
Since we did a special storytelling episode for Designing for Good #3, Tim Hammond and I decided to cram the last 3 months into a single double-meat episode #4 culled from hundreds of graphic and interactive designs.
This month, we discovered a strong theme in many of our favorite picks: juxtaposition. The mashing up of conflicting images or elements to grab the attention of your audience. It’s a great device for elevating something rather simple into something memorable.
Look for these strong examples of juxtaposition from this month’s edition:
- Clean water montage + teeth-rattling, industrial metal soundtrack
- Animated, fantastical fairy tales + sobering, unfiltered Syrian refugee testimonies
- Single, beautiful cursive font + vibrant shock of color + big, old pile of human hair
- Recognizable world leader + plastic hand restraints
Here’s to finding inspiration, making your designs memorable, and provoking action. Enjoy, designers.
Here’s a novel idea for upcoming Giving Tuesday. For Red Nose Day, Steven König helped create a wildy interactive donation form experience to raise money for a local farm. The design allowed donors to choose animals to give while farm grew throughout the campaign. Fantastic.
Don’t mistake this design for simple. Super crisp, lovely colors, solid copy, and a clever name. Perfect design by Sean O’Brien for Bosom Buddies Bristol.
This year we’ve seen so many dusty, static annual reports go long page design. Here’s a bold one designed and built internally (wow) by the movers and shakers of Reality/SF.
Redesign of LIFT website is pixel-perfect throughout but we especially like the clever “day in the life” volunteer recruitment page by Global Thinking.
This fundraiser poster appropriately harks back to Rockwell, but the plucky, grimface determination of central visual nicely tempers the sentimentality. Chris Enter for Homers For Heroes.
This short film series around Syrian Conflict by Unicef is visually stunning while continually break the fourth wall with unexpected conclusions. Impressive enough to make the film festival circuit!
Natch, we’re sharing a charity:water design. Fast montage illustrates mission in 30 secs while an edgy, biting, apocalyptic soundtrack elevates storytelling into a fist-pumping, chest-beating experience. Moreover, music sucks any condescension out of design. We totally dig it.
Oh, what a great designer can do with the right font. Campaign design and branding by Hyperquake for Caritas Internationalis.
“Handcuff Tyranny” is another hard-hitting, in-your-face awareness ad that grabs you by Amnesty International.