The ROI of CSR, A Conversation with Leor Rotchild, Executive Director of CBSR

October 4, 2017 Jamie Serino

In this episode of the Champions for Social Good Podcast, Leor Rotchild (@PlanetLeor), Executive Director of Canadian Business for Social Responsibility (@CBSRNews), speaks with us about the influence of corporate social responsibility (CSR) on investors and stock price. Leor shares that, according to research, 75% of professional investors analyze a company’s environment, social and governance (ESG) performance before deciding to invest. This upward trend has stressed the importance of robust CSR programs. Leor explains that there are two sides to the CSR equation: doing what’s right and doing things that will benefit your company, and that in order to be successful, companies must focus on both bottom-line ROI and social & environmental impact. Leor also talks about how the UN Sustainable Development Goals (SDGs) are giving businesses even greater opportunity to measure and report on their CSR impact to the investment community, and how, in fact, companies not aligning with the SDGs are in danger of being irrelevant. Lastly, Leor talks about redefining CSR as an integral function of corporate leadership, and how taking a bold leadership position is necessary for the success of any organization.

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About the Author

Jamie Serino

Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.

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