[New Report] Proven Practices for Monthly Giving Success

April 28, 2017 Harvey McKinnon

This article was originally published on npENGAGE.

Throughout my career of training nonprofit professionals, I’ve sought out ways that fundraisers can be more effective and efficient in their work. Monthly giving programs remain one of the best ways for nonprofits to dramatically increase the lifetime value of their average donor.

I have been building monthly giving programs for more than 35 years. When I wrote Hidden Gold, the first book on the subject, relatively few groups had embraced this new source of easy money. That’s finally starting to change. In fact, two years ago I was visiting a US nonprofit that followed my strategies. Beautifully I might add. They are now raising more than $125 million annually from monthly donors, and the program is growing.

The good news is that monthly giving is popular for all charities.

It appeals to both younger doors who find it simple and older donors who are more likely to budget their charitable gifts. Yet in the almost 20 years since I wrote the book, I’ve encountered many organizations that remain skeptical about the true value of a sustained giving program.

The single largest obstacle to a successful monthly giving program is buy-in, which is precisely why the nonprofit sector needs work like the Sustainers in Focus series. In order to increase acceptance of a long-term sustainer strategy, we need to prove their value. Sustainers in Focus Part 1 does that by revealing the revenue you lose when you neglect to promote a recurring giving program.

In, Sustainers in Focus Part 2: Proven Practices for Success, you’ll see the six practical strategies that can actually lead organizations to build a thriving monthly donor program. In this report, the Blackbaud Institute offers you some of the best practices for marketing, promoting, soliciting, and fulfilling a sustainer program. Their research-backed findings provide a proven recipe for success, and that may be all you need to encourage your boss to start or expand your program. You will also find details on the administrative practices any organization can and should adopt to ensure success.

If you, like me, are always searching for the most effective and efficient fundraising strategies, you’ll find Sustainers in Focus Parts 1 & 2 are invaluable companions. Download the report today.


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