Depending who you're talking to, cause marketing can mean a lot of things. In this ebook, Andrew Troup breaks down the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities. You'll learn who needs to be at the table, elements successful cause marketing campaigns share, how leaders in the space execute their initiatives, and, most importantly, how you can get started!
Plus-we brought in Brittany Hill, CEO and co-founder of Catalist, to share her insights on the importance of choosing the right partners for your cause marketing initiatives. The most significant takeaway? The power of profit-and-purpose partnerships is too great to leave your choice of nonprofit partners to chance. So, what are you waiting for? Dive in now!