This is an important question to ask. Ultimately, the concept of employee engagement can mean entirely different things to different audiences, and there are numerous, even contradictory definitions.
So why is understanding what exactly it is and its importance so critical? The reason is: because it benefits your employees, your company's performance and bottom line, your reputation in the community and the story you're able to tell about the good work you do. Check out the eBook to learn how you can obtain these benefits at your company.