"One of the biggest issues for foundations is agreeing on a common language. Without a common language, it is impossible to measure impact sector-wide." - Lisa Pool
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Lisa Pool, Executive Director of Technology Affinity Group (TAG), a non-profit membership organization that promotes the power of technology to advance the goals of the philanthropic sector. Lisa delves into the current technology lag in the philanthropic sector and explains how TAG is working to increase the adoption of technology for foundations. Lisa specifically talks about TAG’s newly expanded project, the Simplify Initiative, a go-to educational resource for foundations to learn about all kinds of technology tools relative to the grantmaking cycle. In addition, Lisa and Jamie discuss the increased demand for outcomes and impact measurement and how the adoption of technology will be an imperative for foundations hoping to meet this demand and drive the sector forward.
About the Author
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.Follow on Twitter