"Our data is really aligning around the notion that feminine values in our view, are an operating system for a 21st-century competitive advantage." - John Gerzema
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with John Gerzema (@JohnGerzema), Chairman and CEO of BAV Consulting (@BAVConsulting), and an internationally recognized theorist on consumerism and its impact on growth, innovation and strategy. John discusses his recent research on modern leadership that surveyed 64,000 people across 18 countries, which laid the foundation for his latest book, The Athena Doctrine. John's research revealed that globally, people prefer leaders that have skills such as empathy, compassion, collaboration and influence over aggression, power and egotism - a phenomena they are calling "soft-power movement." John also discusses how corporations are responding to social change and the role they can play in contributing to social good, filling gaps that government can no longer fill through establishing the coexistence of purpose and profit.
About the Author
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.Follow on Twitter More Content by Jamie Serino