“So often foundations are viewed only as a checkbook and not as the strategic driver of social change that they really are. The more foundations can talk about their theories of change, the more they can bring the work of philanthropy to life.” - Vikki Spruill
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Vikki Spruill (@VikkiSpruill) President & CEO of the Council on Foundations (@COF_). Vikki discusses COF’s platform, “Leading Together,” that is focused on how foundations can come together, collaborate and leverage resources to magnify impact and advance social good. Vikki also talks about the work that COF is doing under three primary pillars: amplifying the work of foundations addressing pressing issues, advocating for legislation and regulations that encourage charitable giving, and strengthening the sector through a variety of programs that bring organizations together to advance best practices. Jamie and Vikki also discuss the changing role of philanthropy in driving change in collaboration with government, nonprofits and the private sector and how this can accelerate the achievement of the UN Sustainable Development Goals.
About the Author
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.Follow on Twitter