“You’ve got to have something in place; you can’t do this on excel spreadsheets or emails back and forth, you’ve got to have some type of system.” - Roger Hancock
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Roger Hancock, Manager of Community Affairs for CSAA Insurance Group. CSAA Insurance Group is a Civic 50 company that is nationally recognized as one of America's most community-minded companies. With more than 30 years of experience managing corporate giving and volunteering programs, Roger delves into his strategy behind building a corporate volunteer program from the ground up with a workforce that has a variety of job requirements and responsibilities and is spread out across 23 states. Roger details how, in cooperation with local employee volunteer leads, CSAA Insurance Group designed localized volunteer strategies that align with the corporation's values nationwide, which resulted in increasing participation rates from 35% to 98% in just three years. In addition, Roger provides ten steps to building a robust, manageable corporate volunteer program that can be adopted by all sizes and types of companies looking to increase their community impact.
About the Author
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.Follow on Twitter More Content by Jamie Serino